The global beauty and cosmetics industry has been undergoing a remarkable transformation in recent years. Consumers are increasingly seeking products that are natural, authentic, and enriched with proven benefits. Within this trend, the Dead Sea stands as one of the world’s most extraordinary sources of skincare ingredients. Its unique mineral composition has been valued for centuries, making Dead Sea products some of the most sought-after raw materials in the global beauty market.
But why do European beauty brands in particular turn to Ashtar when they look for premium Dead Sea products? The answer lies in a combination of unmatched purity, private labeling excellence, reliability, and a promise of partnership that goes beyond a simple supplier-client relationship.
In this article, we will examine why Ashtar has become the trusted choice for leading European cosmetics companies and how our distinctive approach enables brands to grow and thrive in a competitive market.
Unmatched Purity & Superior Quality
When it comes to skincare and beauty products, purity is non-negotiable. At Ashtar, we take pride in sourcing our products directly from the heart of the Dead Sea in Jordan. This ensures that every grain of salt, every drop of mineral-rich water, and every ounce of therapeutic black mud carries the authentic natural benefits that have made the Dead Sea famous worldwide.
What sets us apart is our commitment to quality assurance. All of our products undergo strict quality checks, ensuring that what reaches our clients in Europe meets the highest international standards. For European cosmetics companies, where regulations are stringent and consumer expectations are high, this level of quality and consistency is a crucial factor.
European brands choose Ashtar because they know they can trust the authenticity and mineral richness of our Dead Sea raw materials. Whether they are creating facial masks, exfoliating scrubs, therapeutic bath salts, or luxury spa products, they are confident that their customers are getting the very best.
How do Dead Sea Salts Help with Muscle Recovery?
- Rich in Magnesium: Dead Sea salts contain a high concentration of magnesium, which is known to reduce muscle cramps, relax muscles, and support cellular repair.
- Improves Circulation: The minerals in Dead Sea salts promote better blood flow, delivering oxygen and nutrients to fatigued muscles and helping them heal faster.
- Reduces Inflammation: Athletes often suffer from muscle inflammation due to strenuous workouts. Soaking in a Dead Sea salt bath helps reduce swelling and alleviates soreness.
Private Labeling Excellence
Beyond supplying raw materials, Ashtar offers something even more powerful: private labeling services.
Private labeling is a game-changer for European beauty brands looking to launch or expand their skincare lines. Instead of spending years developing formulas and production processes, companies can partner with Ashtar to create products that are ready for market, but branded entirely under their own label.
Here’s what makes Ashtar’s private labeling service unique:
- Tailored Solutions: We work with companies of all sizes – from boutique skincare brands to established distributors – to develop products that align with their vision and target audience.
- Market-Ready Formulas: Using authentic Dead Sea salt, mud, and water, we create formulations that are scientifically backed and consumer-tested.
- Custom Packaging & Branding: From packaging design to labeling, everything can be customized to reflect the unique identity of the client’s brand.
For European companies competing in a saturated cosmetics market, private labeling with Ashtar provides a way to stand out, differentiate, and build customer loyalty.
Reliability & Partnership
One of the biggest challenges for European brands sourcing international raw materials is reliability. Timely delivery, scalable supply, and consistent quality are essential for maintaining production schedules and meeting customer demand.
At Ashtar, we go beyond being a supplier. We see ourselves as partners in growth. With years of experience in wholesale supply, we understand the unique challenges European businesses face when dealing with international sourcing. That’s why we offer:
- Consistent Delivery: Whether it’s small shipments or large-scale wholesale orders, our logistics ensure that products arrive on time.
- Scalable Volumes: We can accommodate the growing demands of businesses as they expand.
- Flexible Solutions: From raw material supply to fully branded private label products, we provide flexible options tailored to each client’s needs.
European beauty brands value this reliability. They know that by working with Ashtar, they are building a long-term partnership based on trust and mutual success.
The Ashtar Promise
At Ashtar, our mission is clear: to provide premium Dead Sea products that help cosmetics companies grow and thrive in today’s competitive market. But our promise goes beyond products – it’s about delivering authenticity, innovation, and partnership.
our portfolio includes:
- Dead Sea Salt: Rich in minerals, perfect for therapeutic and spa products.
- Dead Sea Mud: Known for its detoxifying and skin-rejuvenating properties.
- Dead Sea Water: A powerful ingredient for skincare formulations.
- Private Label Products: Complete, ready-for-market solutions under the client’s brand name.
By choosing Ashtar, European beauty brands gain access to not only superior products but also the expertise and flexibility that can transform their businesses. From a startup launching its first skincare line to an established brand expanding its range, Ashtar provides the resources and support needed to succeed.
Why Europe Chooses Ashtar
Europe is home to some of the world’s most sophisticated and competitive cosmetics markets – from France and Germany to Scandinavia and the UK. In these markets, consumers demand transparency, natural ingredients, and products that deliver results.
Ashtar meets these demands by offering:
- Authentic sourcing directly from the Dead Sea.
- Compliance with international quality standards.
- Flexible B2B solutions tailored for diverse markets.
- A trusted brand with a proven track record in wholesale supply.
It’s no wonder that European beauty brands consistently choose Ashtar as their go-to partner for Dead Sea products.
Trusted by 92+ beauty companies in 85+ countries – including 15 across Europe.
Today, Ashtar proudly supplies cosmetics companies, distributors, and private label clients in Germany, France, the UK, the Netherlands, Italy, Spain, Scandinavia, and beyond. This wide presence reflects the trust that European beauty businesses place in our quality, reliability, and partnership.
Partner with Ashtar Today
The beauty industry is rushing toward authentic, natural, and effective solutions – and the Dead Sea is at the heart of this movement. With Ashtar as your partner, your brand can harness the power of the Dead Sea to create products that resonate with consumers and differentiate itself in the European market.
Whether you need raw materials for production or private labeling services to launch your own skincare line, we are here to support you every step of the way.
At Ashtar, we are proud to supply 92+ leading beauty companies and private label clients across 85+ countries worldwide, including 15 European countries – delivering authentic Dead Sea products that inspire growth, innovation, and trust.
From raw minerals (salt, mud, and water) to private labeling solutions, we help global beauty brands create skincare lines that truly stand out in today’s competitive market.
🔗 Visit ashtar.com.jo to learn more and request your wholesale catalog.
