Every skincare success story begins with an ingredient. For Europe’s beauty leaders, that ingredient is often the mineral-rich salt, mud, and water of the Dead Sea. But transforming raw materials into a market-ready skincare line requires more than resources — it requires process, expertise, and partnership.
That is where Ashtar comes in. By guiding European brands through every stage of private labeling, Ashtar turns authentic Dead Sea minerals into fully branded skincare collections that meet the demands of Europe’s most competitive markets.
Step 1: Authentic Sourcing
The journey begins at the Dead Sea. Known for its unique mineral composition, it provides three foundational ingredients:
- Dead Sea Salt: detoxifying, exfoliating, soothing.
- Dead Sea Mud: cleansing, rejuvenating, purifying.
- Dead Sea Water: hydrating, balancing, mineral-rich.
Step 2: Scientific Formulation
Raw minerals alone are not enough. They must be transformed into safe, effective products that comply with European regulations.
At this stage, Ashtar develops:
- Market-ready formulations for masks, scrubs, cleansers, and creams.
- Options for customized blends to fit brand identity.
- Testing and validation, ensuring both efficacy and compliance.
This scientific foundation bridges tradition and modern skincare innovation.
Step 3: Branding and Packaging
Its appearance and tactile qualities shape a product’s identity. Ashtar works with brands to design packaging that speaks to local consumers:
- Luxury packaging for France.
- Minimalist eco-friendly designs for Scandinavia.
- Bold, digital-first visuals for the UK.
By aligning packaging with cultural expectations, Ashtar ensures that products resonate in diverse European markets.
Step 4: Compliance and Certification
Europe has some of the strictest cosmetics laws in the world. Failure to comply can mean delays, fines, or reputational damage.
Ashtar eliminates this risk by ensuring:
- Full ingredient safety testing.
- Accurate labeling and documentation.
- Certification aligned with EU standards such as GMP and REACH.
This allows brands to launch products smoothly, without regulatory setbacks.
Step 5: Logistics and Market Launch
Europe is home to some of the world’s most sophisticated and competitive cosmetics markets, from France and Germany to Scandinavia and the UK. In these markets, consumers demand transparency, natural ingredients, and products that deliver results.
Ashtar eliminates this risk by ensuring:
- Flexible order volumes, from boutique to wholesale.
- Reliable logistics, ensuring punctual delivery.
- Long-term partnerships, adapting as brands expand.
This end-to-end reliability gives European companies the confidence to grow without disruptions.
A Complete Journey: Minerals to Market
What sets Ashtar apart is the ability to manage the entire process. From sourcing raw Dead Sea minerals to delivering fully packaged, compliant skincare lines, Ashtar offers a seamless path for European brands.
This journey means that brands can focus on what they do best — building relationships with customers — while Ashtar handles the complexity of supply, science, and compliance.
