The Impact of Creativity on the Competitiveness of Jordanian Dead Sea Products in Global Markets
The natural environment provides essential resources necessary for human survival and economic prosperity. These resources significantly impact and are impacted by human activities, acting as financial assets for countries that possess them. By exporting or manufacturing and re-exporting these resources, countries can fulfill global needs and bolster their economies.
The Dead Sea is one of Jordan’s most unique natural resources, renowned for its rich mineral content in salt and mud, which benefits the skin, body, and hair. It is also an effective treatment for many skin diseases. Exporting Dead Sea products plays a crucial role in Jordan’s economy, driving development and growth. To enhance the competitive position of Jordanian Dead Sea products in international markets and outperform competitors, creativity in the marketing mix elements is essential. Adopting creativity in global markets is vital for leading in international competition.
The Role of Creativity in Facing Global Market Challenges
Jordanian Dead Sea product companies operate under challenging global market conditions. To thrive, these companies must efficiently confront these challenges, which require high creative capabilities to devise solutions and generate innovative ideas for growth. They must embrace innovation in the marketing mix elements—product, price, place, and promotion—to boost sales and market share.
The current era of globalization, trade liberalization, and rapid technological advancement has heightened global competition, making innovation a critical competitive strategy. Although most Jordanian Dead Sea product companies recognize the importance of creativity, the degree of innovation remains low. Thus, it is imperative for these companies to transition from traditional practices to innovative and creative approaches.
Steps to Foster Creativity in Jordanian Dead Sea Product Companies:
Step 1: Leadership-Driven Creativity
Creativity should originate from the company’s CEO and permeate through direct management. A creative leader should inspire all employees to embrace innovation.
Step 2: Cultivating a Creative Culture
Creative thinking flourishes when company teams are cohesive, open to change, and receptive to new ideas.
Step 3: Unified Vision and Mission Support
All employees must support the company’s vision and mission, understanding that multiple paths can achieve the same goals. Unified efforts towards common objectives are crucial.
Step 4: Encouragement and Incentives
Offer encouragement and incentives by rewarding employees for displaying creative thinking.
Step 5: Time for Creativity
Offer encouragement and incentives by rewarding employees for displaying creative thinking.
Step 6: Structured Creativity Process
Ensure a structured process that harnesses and focuses creativity, transforming ideas into successful realities.
By following these steps, Jordanian Dead Sea product companies can enhance their innovative capacities, improve their competitiveness in global markets, and contribute significantly to the national economy.
